7 features of well-known slogans with examples
Do you know that guy on TV everybody remembers for saying the same catchy phrase over and over again? Well, every brand wants to be that guy, and that is why they use slogans. A company may have different slogans for different products and campaigns. There are many different kinds of slogans; the key is to use them effectively in your advertising to make people understand your brand and remember what you do.
If you are creating a slogan for your business, the key is to take a risk to create something memorable. These are 7 characteristics of well-known slogans to help you get inspired:
They are short and simple
California Milk Processor Board: Got milk?
Nike: Just do it
McDonalds: I'm loving it
They highlight a feature
IMAX: Think big
Volkswagen: Think small
Mac Pro: Beauty outside. Beast inside.
They play with words
Jaguar: Grace, space, pace
Survivor TV series: Outwit, Outplay, Outlast
eBay: Buy it. Sell it. Love it.
Ajax: Stronger than dirt
Subway: Eat Fresh
Nokia: Connecting people
KFC: Finger lickin' good
Taco Bell: Think outside the bun
Nintendo 64: Get N or get out
Sony: Make believe
Adidas: Impossible is nothing
Red Cross: The greatest tragedy is indifference
Apple: Think different
Electronic Arts: Challenge everything
Harley Davidson: American by birth. Rebel by choice