8 secrets creating successful business cards
Even though they might seem old-fashioned, business cards are saying "no" to death in a digital age. A business card found in the pocket or wallet of your client is the remembrance that will keep your business running through his or her mind long after your interaction. Here are some timeless business card design secrets that will make your clients say "Hell yeah!" and contact you.
Say less, express more
Design goes first, and short text comes next. The human eye always pays attention to nice, beautiful things, and then it focuses on content. The "Do it yourself" technique could save you a few pennies, but a great professional design could help you earn millions. The design should reflect what you want to communicate. Your client should be able to remember you just by looking at your business cards, even from far away.
Design is very important, but good design is functional, too. Here are some tips for the text:
- Maintain a readable font size (think of your grandma reading your business cards).
- Keep your information as short as possible (everyone is lazy...).
- Be easy to find in the digital and physical world. Don't forget about the most important information: your company name and logo, personal name, job title, e-mail, address, phone number with international and regional phone codes, social network info and website address.
- A short message to let people know what you do (or what your company does).
Choose the right size and form
If your business cards are too big, they won't fit anywhere, yet if they are too small they will be easy to lose. The standard dimension for a US business card is 3.5 by 2 inches. However, unusual sizes and shapes get a lot of attention. Rounded corners are not a must, but it makes them look better and resistant to bending(alsothey won't cut your future clients). If you feel creative, remember to be functional, too.
Even an award-winning design could be ruined by a poor printing execution. Keep in mind the following tips for great printing:
- High quality-materials make the product resistant to bending and feel good to the touch. (Thicker materials look and feel better).
- Unless you have a high-tech printer at home (with a printing expert by your side), it's always better to look for a professional printing store. They will give you advice and will make sure everything is correct.
- Be careful with colors. Make sure they look the same on paper as on the screen.
- Play with shiny and matte printing on the same business card to make them look more professional.
Interactive content (optional)
To make the business cards less prone to being thrown away, add some interactive content, such as QR codes, promo codes, coupons, or useful tools (e.g. a ruler, a wrench). This way you are not only letting clients remember you, but you are already helping them.
Re-Review before printing
Please review your business cards design and text a thousand times. Check every detail, such as numbers, spelling, letters, symbols and colors before printing. Show the design to your family and friends; they will see things differently. It will be your fault (not the printer's) for any mistake in the design and text, and you'll have to pay the whole printing fee again.
Re-Review after printing
We insist, review each business card again and again. It seems like a hard job when you have printed thousands, but it is worth it. Some may look good, but others may look bad. Do not approve the business cards' printing until you review them all. If the mistake was made by the printer, ask for a fix, but if it was your fault, you can cry. Don't worry, sometimes paying more to get them right is better than showing yourself to be mediocre.
Think of your business cards as precious gifts you are giving to clients (or possible clients); don't just give them away. For example, say something meaningful in the moment of handing them over. Always keep a few business cards in your wallet or somewhere they won’t bend or get dirty, because you never know where and when you'll meet your next client (you should even take them to the beach).